Common Approach, Uncommon Results

by Ian Gotts and Richard Parker

Tackle the biggest barrier to performance – adoption of your improvement initiatives. By everyone in the company. The easy way. Today.

"Common Approach – Uncommon Results" reveals a proven approach which is simple and practical, and achieves staggering levels of adoption. It comes from the day-to-day experience working with more than 500 organizations, including HSBC, Unilever, Carphone Warehouse, Toyota, AstraZeneca, Nestlé and Chevron.

The book, now in its Second Edition, shows us how this highly effective approach can be applied in diverse corporate situations, from outsourcing to fast growth, while ensuring regulatory compliance from top to bottom.

Learn how to transform your thinking so that you can set a strategy, get it implemented and adopted, and experience measurable results – no matter what your industry:

• '‘We reduced the worldwide SAP implementation for 40 countries from 36 months to just 18 months"
• "It provides demonstrable corporate governance, improving business performance and pinpointing shortcomings costing more than £18m"
• "It has played a significant part in winning more than £30 million of new business and reducing costs by £5.7m and projected annual savings of £4.5 million per annum"
• "We brought white-collar productivity up to match our envied blue-collar levels"

What people are saying...

“The book addresses the question that all business managers have been struggling with over the past years: how are all these initiatives and projects going to work together.  The answer is offered in a simple and practical way.  As a reader you truly get the feeling that you can do something with the tips and solutions that are suggested.  COP - possibly the missing link to finally get the return on these big bang projects."
Nick Dieltiens - Manager Strategic Projects Group - Toyota Motor Marketing Europe

“We very recently handed over our entire IT processes to a large outsourcer. I wish I would have read Ian’s book before we started as it would have made our life considerably easier.”
Robert F. Walters, former CIO, J. Hancock, USA

"You can actually measure the success of a strategy by looking at what the whole company is focused on (or not). The approach Ian suggests makes this simple concept accessible by involving everyone in the building of a common understanding, with impressive results.  The most refreshing business book I’ve read in a long time.”
Jeremy Locke, Marketing Director, Capita, UK

“This book is different - it describes how you can develop a reality check for your strategy, and provides basic but up-to-date insight in the steps a strategy implementation can follow to deliver its promise.”
Flemming Norklit, Managing Director, BSI - Management Systems

“Only by tying working practice (processes) change to IT can organizations get the best out of IT. This book gets your organization talking a common language and taking a common approach to business improvement.  Therefore it will prove to be an invaluable investment."
Hussam Otaibi, VP International Operations, Ventana Research

“I have been involved in many business improvement initiatives over the last 20 years.  All of them would have benefited from the principles, methodologies and tools that are so skillfully explained in this book.  It provides a comprehensive business management template for dealing with our ever-changing requirements and challenges."
Daniel L. Murphy, Engineering and Production Director, Intrepid Energy North Sea Ltd

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